Greg Aleckson

Greg Aleckson

Director
NewDirection Care

Greg Aleckson

Greg is a Director and Company Secretary of NewDirection Care® an innovative privately-owned organisation which has created the world’s first inclusive MICRO TOWN® Aged Care community.

Prior to joining NewDirection Care, Greg worked literally from the shop floor as a Storeman after school, all the way through to executive leadership roles and has worked in industries as diverse as Gas Distribution, Commercial Banking, Construction, Fashion, Wholesaling, Retailing, Importing & Distribution, Product Development and Manufacturing, Professional Services, Health and many more.

As CFO for Lorna Jane, Greg was instrumental in doubling the brand’s retail presence nationally and the turnaround of its Women’s exclusive Gym and Wellness Centre chain before venturing out on his own as a Business Consultant specialising in business turnarounds, becoming a business owner, developing his own unique “Values-First” Business Innovation Strategy, initially for himself, then applying it to a diverse client base nationally.

Over the last 12 years, as Strategy Advisor and later as Director and Company Secretary, Greg has worked closely with the Founder of NewDirection Care, Natasha Chadwick, helping to develop and operate the world’s first genuine Small House residential aged care model from 2013 and since 2017 the world’s first purpose-built MICRO TOWN®, providing residential aged care and so much more, in a truly inclusive community environment just like Home.